The Spengler Cup Davos, Würth and Schenker Storen will continue to strive for top performance together in the future. On the occasion of the traditional VIP event at Schatzalp, the extension of the contracts for a further three years, through to and including the Spengler Cup 2028, was announced.

During the VIP event at Schatzalp, Schenker Storen and Würth announced the extension of their partnership with the Spengler Cup. This means that the traditional tournament can continue to rely on the support of two important partners for another three years, until 2028.

Würth has been a Gold Partner of the Spengler Cup for 18 years. The Würth Group is a leader in the development, manufacture and distribution of assembly and fastening materials. In Switzerland, 15 companies belong to the Würth Group. Würth uses the Spengler Cup as an opportunity to engage personally with its customers in a unique atmosphere. Andrea Frei, Head of Corporate Communications Würth International AG, says:
“The Spengler Cup is more than a tournament – it is a piece of lived ice hockey history full of passion, emotions and unforgettable moments. This special atmosphere and the international encounters have inspired us for many years and reflect Würth’s values. We are therefore all the more pleased to continue this close partnership and remain part of this unique success story.”

For 13 years now, Schenker Storen has accompanied the Spengler Cup as a Gold Partner. The more than 140-year-old Swiss traditional company is a market leader in the field of sun and weather protection and, like the Spengler Cup, can look back on an impressive history. The partnership between the world’s oldest international ice hockey club tournament and Schenker Storen has existed since 2012 and will be continued consistently and sustainably with the current contract extension. Under the guiding principle “Upgrade your living”, Schenker Storen focuses on high-quality and innovative sun and weather protection solutions. Customers benefit not only from state-of-the-art products, but also from a comprehensive consulting and service offering – all from a single source. In this way, Schenker Storen combines functionality, design and personal service to create a well-thought-out overall experience for all living and lifestyle situations. The shared commitment to quality and reliability has formed the strong foundation of the partnership for many years.
“For 13 years, we have shared with the Spengler Cup a passion for sport, team spirit and great emotions. Wherever people come together and unforgettable moments are created, we want to be present as a brand. Schenker Storen is proud to continue this successful partnership,” says Doris Winnewisser, Head of Group Marketing & Communications.

Marc Gianola, President of the Organising Committee of the Spengler Cup, is pleased that the tournament will continue to be characterised by strong continuity in the future:“Only if we can secure the support of our partners in the long term do we have the opportunity to further develop the Spengler Cup product and, in return, continuously offer them even greater visibility. What distinguishes all of us is innovation in our respective fields of expertise. Together, we will continue to raise the Spengler Cup to new levels in the future – of that I am convinced.”

Photo: Keystone