HC Davos made history at the 97th Spengler Cup: with their 17th tournament victory and a thrilling final against the U.S. Collegiate Selects, they captivated not only the fans in the arena but also television audiences across Switzerland.

SRG TV ratings at a glance

• The final reached an average of around 380,000 viewers nationwide; in German-speaking Switzerland, the market share peaked at up to 65 percent.
• The semifinal between Fribourg-Gottéron and HC Davos had already attracted an average of around 380,000 viewers across Switzerland.
• Overall, TV viewership in German-speaking Switzerland increased by 40 percent compared to the previous year. Interest was also higher than in 2024 in the other language regions.

Organising Committee President Marc Gianola puts the figures into context: “This success is largely based on our long-standing partnership with SRG. Without this collaboration, the story of the Spengler Cup could not have developed in this way. That is why we continue to advocate for a strong SRG—because without SRG, the Spengler Cup would not be what it is today.”

Foto: KEYSTONE/Gian Ehrenzeller