The Spengler Cup's marketing promoter IMG Schweiz AG announces the sell-out of all sponsoring and event rights concerning the eighty-first Spengler Cup tournament in Davos.

Besides the long-term commitment of the Swiss bank UBS as presenting partner, IMG could convince several top brands of the Spengler Cup's quality as a perfect stage for sponsors. With Generali Insurances, Würth and Trilux as official sponsors as well as Sharp and Vaillant as official partners Spengler Cup welcomes five new outstanding companies on the ice in Davos. Moreover the contract with Feldschlösschen as official sponsor and the contracts with AMAG, Ochsner Hockey and Swisslos (Sporttip) as official partners have been renewed. The TV- and print sector will still be served by Swiss Television (SF) and the well-known Swiss Sunday paper Sonntagsblick. The new partners Slapshot (IMS Sport AG) and furthermore sport.ch in the online sector are the perfect round up to the existing partners.

Spengler Cup's OC president Fredi Pargätzi: "We are very pleased of the fact that the cooperation with our new partner IMG Schweiz AG is such a success. On the one hand this bases clearly on the excellent job the team of IMG is making and on the other hand we realize that our Spengler Cup is highly esteemed. We will now do everything to satisfy our new partners and give to them a good equivalent value for their input."

Managing Director IMG Schweiz AG Armin Meier: "Our high expectations we set to ourselves have been met completely thanks to the outstanding engagements of the single companies. The Spengler Cup 2007 will set new benchmarks for sponsoring and hospitality activities in the Swiss sports scene. We are indebted to all members of the Spengler Cup OC, headed by Fredi Pargätzi, as well as to the sponsors and partners and of course to the employees of IMG Schweiz AG.

For further information

Fredi Pargätzi
OC president Spengler Cup Davos
Phone 0041 81-415 21 12
fredi.pargaetzi@davos.ch

Armin Meier
Managing Director IMG Schweiz AG
Phone 0041 44-274 12 12
armin.meier@imgworld.com